To Drive Traffic off Facebook, there are 2 important types of FB Ads for Marketers : Website Clicks and Website Conversions .

 Thanks for asking that question.

let's put it this way:
To Drive Traffic off Facebook, there are 2 important types of FB Ads for Marketers : Website Clicks and Website Conversions .

If You are an affiliate, there is no need for : Website conversions since we can not put the FB pixel in the checkout page/Thank you page for a 3rd party website like Amazon or eBay or ....

Now, let's go back to Website Conversions Objective.

Think of the whole process like this (Fishing in the lake) :
You (the Advertiser) : the Fisher
Facebook: the lake ( knows its population where are hiding)
Your Target Audience: Fish in the lake
Your Offer: the bait
FB Pixel (Base code): a blue permanent marker for 180days that it would color any fish that touched your bait.
FB Pixel conversion (leads in the Geng KQ case): a red permanent marker for 180days that it would color any fish that ate the bait.

Now. when we start a FB Ad campaign with Website conversions as an objective but with 0 red marked fish, FB will find it hard in the beginning to find similar fish like the red ones since there is no red fish in your pixel pool but it will be easy for him to find blue fish based on your choice that you put in the interests and behavior fields.

But in the above case, we can now start another campaign for Website conversions based on the Red fish that we have now (more than 20, Ask Geng KQ for that) while keeping the 1st campaign running to collect more leads and increase our pool net.

How to do research for a Travel Hobby Niche before starting your FB Ads

Mohammed EL Khiyati

In this short post, i will outline the steps that i usually take when i want to start a FB Ad campaign not only for the Travel niche but sometimes for Amazon products niches.

I chose this niche : surfing randomly and it took me about 90mins to come up with my research from Google while i was in Starbucks Today.

Here are the steps :
1-Destinations of that Hobby
2-My Targeting Audience(s)
3-Ad Copy/Imagery
4-Winner Ad
5-Scaling up the Campaign

before i start, i just want to mention that the purpose of my first Ad(s) is to find my winner Ad using a small audience from my research. i can use any budget from $5-$40.....

When i find my winner Ad, i can easily duplicate that Ad with similar audiences using :
1- Magazines/Celebrities (Athletes)
2-similar locations
3-LookaLike audiences

Step1:
++++++
For the Surfing niche, After doing some research, i found this authority site :surfertoday.com . It has almost everything that we need about our niche (Locations, equipment, guides.....)

I found it via a search query in Google : "best surf spots in ...."

It has many destinations for surfing around the world and since my first campaign is only for testing, i don't want to burn my Money and my energy with a huge audience size without testing...

After some thinking, i decided to focus only about the west coast (California) as a starting point but i will decide later when i see my audience size in Step 3.
if the audience size is small, i can focus on all the US or only specific regions.

Again, i am not talking here about my Audience locations (where they live) and i am talking about where they will go to book their hotels to enjoy their hobbies.

For the California surf spots, i found those locations :
1-Santa cruz, CA
2-Malibu california
3-huntington beach ca
4-newport beach ca
5-Ventura ca
6-San Diego ca

I chose only 6 locations to put them nicely in my landing page boxes. But you can add many destinations if you want.

Now, when i am done with the step 1, i will go and spy on my Audiences.
What they like, what they read, what they talk, what problems are they facing when they are surfing and how old are they ?......

2-My Targeting Audience(s)
======================
For this step, i like to use Google to find 1-2 authority sites to find their problems and what they talk about.
For the Ages and the interests, i like to use Facebook Insight Tool to see the ages and what fan pages they like.

After doing some research again , i found that below are the common problems that they face when choosing the right spot:
1-warm/cold water
2-waves (lighter, mellow)
3-Budget hotels....
4-many more but i will build my Ad copy based on the 3 points above.

To Begin my Test, i will always choose Magazines to see the effectiveness of my Ad copy and imagery since i already have a targeted audience who loves their hobby and pays a subscription fee for it (not all but a portion of them).

After some digging, i found this mag: Surfermag.com .
You can find anything about your niche there. Problems/Solutions/Gears/Destinations/Tips.........to make you look like a pro in front of their eyes.

using the FB spying tool:
1-I decided to target men only as a starting point (Again i am only testing my ads here, i can target later women who are pro-athletes)..
2-Ages : 25-34 35-44

3-To scale my campaign up with different audiences after finding the winner Ad, i can target those targets :

1-CARVE Surfing Magazine ,Surfing World Magazine, Wavelength Magazine
2-Athles: Kelly Slater , Rob Machado, John John Florence, Jordy Smith, Taj burrow

3-Ad Copy/Imagery
--------------------------
For the Ad Copy, i use formulas to make it easy for me to write Ads fast. problem/solution/benefits

I use the same formula that our friend Jitendra Jain mentioned last time in one of his great posts but mixed with some tweaks to fit my niche and market.

I use sometimes Google to see what other big companies like expedia/Booking.com in this case (since we are talking about travel niche) are using in their Ad copy in Adwords.

In this example, i will use something like :

Headline: Get Your Dream Surf Spots Vacation for Cheap.

Text Above Image : Love Surfing ? Start planning your trip today! Discover those Great Destinations for Surfing that Give
Surfers of all levels a good Ride.

Text below Image: Enjoy Mellow Waves and Warm Water. Don't spend hours looking for the best hotel deal near Your Surf
spot…

Call to Action : Book Now

You can use 1-2 to test your ad copy....

Imagery:
+++++++
In this niche, the images are everything. You need to search and find images that have high pins/likes/comments...
you can use pinterest or visit the fan pages of the authority sites and see what they postt and what kind of images they use.

4-Winner Ad
-----------------

When creating my Ad, i always target 1 interest unless my audience size is small then i add 2-3 interests similar to my starting point audience.
For the Adset, i can choose 1-3 groups based on the age
For the Ads, i can choose 1-3 images.

I like to start with CPM for a small audience below 50K to have a fast results if my Ad is OK or no. If i have a big budget, i can test CPM/CPC both of them.

5-Scaling up the Campaign :
-----------------------------------

When i have a winner Ad (in terms of clicks and CTR and leads), i can choose the same images and the Ad copy and duplicate the process with the other audiences in the step 2 (Magazines, Athletes, other group ages.......)

With my FB Ad, i can create an audience of similar people who landed on my landing page using an option called : LookaLike Audience.

There, you have it.

Again, the first Ad is always for testing. you can hit the home run from the first try but it is always about Testing .

Travel niche website

Jitendra Jain

April 6 at 10:44am

I have some ideas on how to make money with Mohammed EL KhiyatiTravel Niche Website using Facebook.

Step 1 : You need the Travel niche website. (http://profitstravel.com/)

Once you have the website, you need people who are interested in travelling to visit your website. The site claims that The average you can expect to make with this website is $1 – $4 per visitor. So you need 100 visitors to make $100. Assuming 10% of stated fact, you need 1000 visitors who are interested in travelling to visit your website.

Everyone loves travelling, We drool over those amazing pics of places to travel before you die.

Step 2 : Make a general travel page. Now find 1000 location in World (hint : 1000 places to see before you die book). Find 10 images of each location, and update the page 10 times in a day.

References : (Study these pages for their frequency of update, images, likes, shares, comments)

https://www.facebook.com/PlacesToSeeBeforeYouDieOfficiaPa…/…
https://www.facebook.com/placestosee/?fref=ts
https://www.facebook.com/placestoseeinyourlife/?fref=ts

Step 3 : Run Facebook Ads for page likes and reach a critical mass of 10000.

Step 4 : Update your website's blog with 10 facts about each place.

Step 5 : Between 10 post , put some good viral post, directing to your website. Example :https://www.facebook.com/placestosee/posts/1024496617587639 (Look at Engagement).

A single post can send tons of traffic to your page. When people come to your page, they will search as well.

Step 6: Use Proper Call to actions on the website to encourage them to check hotel prices. (in Subtle ways, keep rules in mind)

Step 7 : Post that goes viral, boost them for more virality, reach.

Step 8 : Rinse and Repeat.

Step 9 : Check your bank account for the money.

Step 10: Thank Mohammed EL Khiyati .

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FB Ads & Local Business Owners : How to Close Deals easily with those Owners using only $10 budget

Mohammed EL Khiyati

March 7

[FB Ads & Local Business Owners : How to Close Deals easily with those Owners using only $10 budget ]

In this short post, i will show you how to put one foot in the door to close deals with your local shops who are struggling to drive traffic and leads via internet.

We all know how much those local owners are paying for directories (yellowpages,superpages...) without any ROI .

With FB Ads,you can reach people near your business.( only available in some countries.)

Right now, this type of Ads (Local Awareness Ad) is acting like : Google Local listing and is very cheaper than other types of Fb Ads.
----------------------------------------------
For the sake of this example, I will try to target people (Women) close to my old address for a shop (Birthday Caking) of a friend of mine (his wife).

-I will use both placements : Desktop & Mobile (each platform in its own Adset)
-Location : Ridgewood,NY 11385 (within 2 miles)
-Gender : Female
-Life Event: Interests: Wedding anniversary and Life Event: Upcoming birthday or Anniversary within 30 Days

the Audience size was about: 47000 .

With Local Awareness Ad, You have 4 Call-to-Action buttons:
--Get Directions
--Call Now (Perfect for Mobile Ads)
--Like Page
--Learn More
--Send Message
----------------------------------------------
For $10, You can run those Ads and bring leads/Sales for those shops and after that sign up a contact with them for $500 and up (It depends of the niches: Dentists, Plastic surgery, Spa, Hairdressers, mechanics, Flowers Shop, Moving Companies, Auto-Schools.Gyms....Ballet Dancing school,.... )

the Idea here is : to Call first with a strong script (highly converting) to the prospect and offer them your service for Free and with your own Money ($10)...
I will not go in details again but you need to talk about leads and ROI with them... They don't know if you know FB pixel or custom audiences or other blabla...those business owners know only Money and ROI.....

For a CPM of $5 max/1000 and highly HD image with a discount of 20% and Free Shipping, you can land many leads for Him/her..

You need only to track those leads via a phone....

How to Find them:
----------------------
I will give you only one and leave the other one to my future business partner:

1-Go to Yellowpage, Superpages, white pages....Google Local and collect the businesses who are paying google or other directories for private listing.... call them (talk to the manager or the business owner directly)

2-Second method : Secret but highly converting...

Below is the Ad that i will show it to my friend's wife for her business.

Headline: Birthday Cakes 4 Kids & Adults. Up to 30% OFF
Description:123 Myrtle Ave. Ridgewood,NY 11385
Text above the image: Up to 30% OFF, Free Shipping. Huge Selection! Support Your Local Shop. Call us Now!

The first guy who will implement this method, don't forget to send me $5 for my Starbucks Coffee..It got cold since i did not pay attention to it while writing this post (just kidding)

Go now and happy Hunting!!!!

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Water Rafting Niche:how to turn $135 to $412 in 5days with a small targeted Audience

Water Rafting Niche:how to turn $135 to $412 in 5days with a small targeted Audience

‎Mohammed EL Khiyati

In This post, i will try to explain the travel niche affiliate model and how to use it with FB Ads without use the classic methods of travel targeting:

In this example, we used a Hobby + Destinations Method. 

Why : to target only the fans of that Hobby and offer them Travel deals to enjoy their hobby far away from their routines....

With the Travel niche package that i am offering, the user does not need to book in order to get credit but he has to do the steps below :
1- Search for a destination
2- Click on an hotel in that destination
3- the system will display the lists of providers that have that hotel (sometimes there are up to 10 and sometimes only 1....)
4-if he clicks on any one of those links, you will get a credit up to $1-$2....it depends of your traffic...

But with Fb Ads, after doing your homework of course, you can send them to that destination based on their hobbies so they can go to the step 2 or 3 directly using your landing page....so it can be easy for you to reach Step 3-4...

With this case study, we chose a niche for those who like White water rafting and they want to enjoy a break in Colorado river with Family.....

The Campaign had 3 adsset and 3 images for each Adsets

1-Ad set 1: Water rafting for Family with kids
2-Ad set 2: Water rafting for couples
3-Ad set 3: water rafting for Pro

I will not show you all the images but only the 1 Ad set.

We ran the campaign for 5 days and we targeted people who like :
- Water rafting , kayak, River rafting magazines.....

for the Ad copy, we played with the Budget factor to save Money and Enjoy the nature at the same time.....

The result was : $412.50 for a $135 Ad budget.......

Now, i want you to open your mind and target not only USA but you can target as well people from your country with a specific hobbies and locations...

I will put a list of hobbies that matches with the travel niche but i will not put all of them here in public of course.

Balloon Ride (Yes Balloon Ride to see the nature from the top...)
Boating
Campground
Campsite
Eco Adventure
Fishing Charter
Four Wheeling
Hiking Trail
Horseback Riding (big niche in the mountains...)

.........Many More Ideas...

Good Luck...

P.S : I don't want to risk my Fb account, so i will not reply back to everybody via pms please.....last time, FB team thought that i am sending pms to the people and it was the other way around...

Short Tip # 3 - amazon niche research

Dhupadhapa get started with a new niche as the Gold mainaradera try to dipe.

How?

Rather, today found a niche, "A". Now, the "A" for at least 7 days of the study.

No related Wikipedia pages to see if there is, if you read the whole article. Nothing much seems to be unknown, each note unknown subject, this time about the idea of ​​it.

Google search and type in your niche, the results of which show that the first two pages, read all.

And almost 50% of people than you know about your niche there.

Now in forums related to your niche. Write your niche + forum will be many forums. Forum posts read, ask them to look north. The language they speak, your vocabulary will capture. And you can learn many new things. Learn new things, notes and more.

At a variety of sites in your niche search it and answer questions, read answers to people's questions. You can learn a lot.

The love to see the video, maybe you .....;)

So go to YouTube, type in your niche search. Watch videos. Make your search by entering the name of the product in a variety of niches, to see the reviews.

But, now you know more about the people in your niche has about 90%. Now you know about this market adyapanta. Moreover, you'll be able to find niches within sabanisa is much more than this study it was not possible.

The  # kuittalana

https://www.facebook.com/lamblord.dj

[Case Study] For Polar EXpress and Thomas & Friends Trains

n this case study, i will show you how to target people who love some hobbies and how to cash on that...

A client of mine has a niche website targeting trains models, flight models, cars models and some mini-figures and other things related to that...

he created many campaigns and one of them was about Polar EXpress Trains before 20 days from the Christmas...

I will not go in details but here is what he targeted for 1 ADs set:

Audience 1 :
Gender : Female
Age: 25-45 (we combined 25-34 & 35-45 because the audience size was low)
Interests : Polar Express fans, Thomas & friends fans and Bachmann fans

Ad copy : it was a mix of a question + gain + urgency..

For $40 for this Campaign, he got 15 sales for a gross of $1875 and $121 commission....

For the other campaigns, he targeted other brands with less and much success .....

Tip of the day : if you have a niche site with a lot products, Don't target the niche but target those products and their brands.... whether with SEO or PPc Ads...

See You Tuesday for my eBook launch...